Today’s smart customer is more inclined towards seeking an individualistic solution with the simplest banking experience. The challenge for the banks is ‘How to hold a surfing customer on their portal?’. In order to offer the fastest and easiest solution, the banks and financial institutions need to delve more into the deepest of customer insights through maximum data that can be collected from their existing / potential customers. To simplify the process of collecting the data, the banks need a robust yet a user-friendly digital solution. On the other hand, while using such modern solutions that literally intrudes into personal database of their customers, they also need to strictly comply with the regulatory and compliance norms.

Digitization is not just a gimmick. Neither is it just modernisation of user and channel interfaces in the frontend. Real effectiveness of digitisation is when

• The organisation is geared up for transformation
• Automation is adapted on all key sectors of the organisation
• And most importantly – Using a practical approach for digitisation